As another outdoor season came to a close, Pascoe Vale Outdoor Pool welcomed some of its most enthusiastic patrons yet - hundreds of four-legged swimmers eager to make a splash at the annual Pups by the Pool event.
A now well-loved tradition, the event provides dog owners with a unique way to enjoy the final day of pool operations before closing for the cooler months. "People have been asking about Pups by the Pool since January. It’s a sought-after event in the community," said Conor Morgan, the Y’s Community Activation Director in Merri-bek. Despite less-than-ideal weather conditions this year, turnout remained strong, with around 160 dogs diving in for a day of fun.
The concept is simple yet innovative, once the pool has closed to the public for the season, it becomes a playground for dogs, allowing them to splash, paddle, and socialise in a safe, controlled environment. A large portion of attendees were first-time visitors, demonstrating how different events can reach new patrons.
We see new faces every year, people who might not typically come to the pool but are drawn in by events like this Conor Morgan, the Y’s Community Activation Director in Merri-bek
Merri-bek Council support has been crucial to the event’s success, "When an event truly connects with the community and brings people together, Council is always eager to support it," Conor explained. Partnering with local pet businesses, including dog treat suppliers and groomers, has also played a key role in drawing participants. “These partnerships drive participation more than just traditional promotion channels.”
The social impact is clear, "Our members tell us they’re more engaged and active thanks to events like this, and that includes their dogs," Conor explained. By activating the pool in creative ways, it reinforces it as a vital community hub and also encourages increased attendance, benefiting both commercial outcomes and community wellbeing.
Managing an event with dozens of excited canines requires careful planning, but the Y have honed the process over the years. Lifeguards and centre staff are on-site to oversee proceedings, while owners are responsible for managing their pets. "We didn’t have a single incident or issue this year," Conor added. "It’s a well-run event that people trust."
For councils considering similar initiatives, Pascoe Vale’s experience offers a clear blueprint. With relatively low operational requirements and strong community appeal, Pups by the Pool is proof that public facilities can serve diverse groups in creative ways. It’s a great send-off for the outdoor pool season. And judging by the wagging tails, the dogs seem to agree.
